Millions of independent musicians are trying to achieve success in the music business. But the chances of them "making it big" are miniscule at best. What can they do to improve their odds? Singer Aneel asked the same question and in the process created a DVD called "411 On The Independent Music Movement" containing answers from a number of experts.
Derek Sivers is president of CDBaby.com, an online store selling CD's from independent artists. Sivers says 90% of the sales are made by only 12% of the artists. "It used to be only 10% of your career was up to you. 'Getting discovered' was about all you could do. Now, 90% of your career is up to you. You have to develop a business plan to attain a sustainable level of success, even without a big record deal." Sivers tells artists they must learn the business of the music business.
"I love music, it's what I was born for," says independent artist Aneel. "The problem is so many indies pursue getting a contract. What they don't realize is they'll spend a ton of money trying to win that contract, and even if they land one, they'll spend their own money producing an album. Overall, if they break even, that's doing pretty good."
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