Sheet Music, Songbooks & More! Gift Certificates @ Stagepass.com
Six Acoustic Guitar Tips
Here are a few free acoustic guitar tips every beginner will probably learn sooner or later. Some are harder to learn than others; forewarned is forearmed.
Read more...
The Virgins and ASCAP: Did A Performance Rights Organization Do Anything For Us?
In 1995 I moved back to my hometown of Milwaukee with a group of college friends to start a band. We called ourselves The Virgins. Over the next five years this name would prove to be somewhat prescient. We played hundreds of shows throughout the Midwest, recorded one six-song cassette and two CDs, and made a lot of naive assumptions.
Read more . . .
Cool Gizmo Alert: Genz-Benz G-Flex 2x12
We're proud to launch a new product review series sponsored by YourGuitarist. YourGuitarist.com is a web site offering Internet based development of custom guitar tracks for artists worldwide. YourGuitarist.com allows musicians to avoid the high studio fees usually associated with producing guitar tracks for their songs.
Read more...
Under The Covers

A Marketing Plan Outline for Independent Record Releases
By Christopher Knab,

MusicDish Network Sponsor

Plan your record release as if you were an actual record label, taking on the role of both the Product Manager and the Director of Promotions/Marketing. Imagine that your label will be releasing a CD in three months. (This plan presumes the project is currently wrapping things up in the studio and should be ready for mastering.).

You need to prepare:

* The marketing plan that you think would work best for the release.

* The timeline you'll use to put the CD and promotional material together (basically setting your deadlines).

Remember that your plan may be distributed to employees, and any independent radio and retail promotion people, and publicists you may hire. This plan must be very carefully written and all details must be clearly described. This outline will be their introduction to your marketing ideas.

1. Design a detailed overview of your marketing plan.

* Consider all marketing and promotional considerations listed below.

* Propose what you think would work best in each of the areas to help market the record.

* Remember to keep a cohesiveness between all areas - working towards the same goal; sales.

* Remember you will need several practical tools/materials to achieve your goals.( Computers, hardware/software, office supplies, etc).

Address the following specific topics in your plan:

Objective: State a clear and concise objective or goal for your marketing plan. Who is your audience? How will you reach them? Be very specific and detailed.

Image: Maintain the artist's image consistently throughout each graphic.

Packaging: Give a detailed description of the artwork to be used for the cover of the CD/Tape. Describe the package layout and the information you'll have to obtain for the booklet, front and back cover, (barcode?), etc.

Publicity: Consider any and all print and broadcast media plans. Which trade and consumer publications, and genre specific newspapers, magazines, and fanzines? Websites? Describe ingredients for press kits, and topics for press releases. Create fact sheets.

Radio: What radio format(s) will be targeted, which songs? any special promotions? Any independent radio promoters?

Sales: Describe Distribution and Retail plans. Any in-store play material/ promotions? What other specific sales opportunities: mail order, live shows, website sales? Create Distributor One Sheet.

Video: Is the concept in-line with the overall image of the artist? Is a video cost effective?

Touring: Describe the timeframe for touring, and other promotional events to coordinate while on the road. Consider specific clubs, halls, fairs, festivals, etc.

Advertising: What, if any ads will be placed in the print, and other media? Describe the costs/benefits?

Misc: Record release party? Novelty item? Any other clever ideas?

2. Design a 12 week plan for the product and promotional tools.

* Lay out what needs to be accomplished each week to get the record out, with week 12 being the OStreet Date¹ for your release. (The day the public can begin to buy your record at retail stores.)

* Include all stages of preparing your product for release ( mastering, artwork design, printing, pressing, and delivery of manufactured product to any distributors.)

* Include in the timeline when to start working on the promotional tactics (listed above) that you will implement, plus any materials you may need (photos, press releases, novelty items, display materials, website promotions, ads).

* Give a specific weekly deadline for each element of your project.

If you take this outline seriously, it will help you orchestrate all the many tasks that are necessary to properly prepare a professional marketing plan to help sell your record.

Provided by the MusicDish Network. Copyright © Tag It 2004 - Republished with Permission

Grand Stand


MusicDish Network Promotes 60's Love Child Astrella-Celeste


MusicDish, an Internet music magazine publisher and artist marketing/development firm, is proud to announce the addition of Pop/Jazz singer Astrella Celeste to the MusicDish Network roster. Combining a variety of online viral marketing strategies, the MusicDish Network will be coordinating a broad campaign in support of her debut album "Blue Star" (the Spanish translation of Astrella Celeste).
Read more...

SKY BOX

MusicDish At MIDEM: J-Music Distribution, France

J-Music Distribution describes itself as "the very first European distributor of Japanese music whose activities link Japanese artists and their management, Japanese record companies, and European distributors together to provide a stable framework of distribution from artists to music retail store."

Formed in December 2005, J-Music Distribution representatives brought their business vision to "MIDEM, The World Music Market's 40th Edition" conference in Cannes, France.

Read more...

SPONSORS
BERKLEE NEWS
Toshi Reagon to Present Fanny with ROCKRGRL Women of Valor Award On April 20
Toshi Reagon has been named to present pioneering all-female rock group Fanny with the ROCKRGRL Women of Valor Award, Friday, April 20, at the Berklee Performance Center, located at 136 Massachusetts Ave., Boston. Read more...
STAGE RIGHT
Musicians Turn to Short Run DVD Production
Today's independent musicians have started using new technologies including On Demand Short Run CD/DVD Production, enabling them to order smaller batches of CDs and DVDs in real time online 24/7 and ship to customers, one at a time.
Read more...
Press Release
Synesthesia Announces Mandala 2.0 High-Def Drum And Synthesizer